Five Colorways
The CEO short and its feed graphic, re-cut in five new color systems so the same message can sit in different placements without looking like the same ad five times. Every one keeps the black base, the Winners lockup with its red dot, the Space Grotesk headline stack, the Become a Shareholder button and the full legend. Only the accent, the button ink and the highlight word change. Same Seedance b-roll as Your Invite to the Cap Table; no new generation spend.
- Five colorways, ten finals. Signal Red, Gold Standard, Electric Blue, Green Light and Monochrome: each a 12-second 1080×1920 short plus a 1080×1350 feed graphic. Teal stays the house color for the invest page and the core set; these are the extension palette.
- Built as a system, not five one-offs. Each palette is three tokens (accent, button ink, highlight) on the same template, so any future piece can be produced in any colorway in one render. Tokens are listed on every card.
- Where each one belongs. Red for launch moments and the ticker (it is the lockup's own dot). Gold for investor-facing placements and LinkedIn. Blue for paid social where teal fights the platform chrome. Green for the money message and the trading audience. Monochrome for press, decks and anywhere the brand should whisper.
- Recommendation. Run Gold and Red alongside the teal originals for the first two weeks, hold Blue for paid, keep Monochrome as the press and deck version. All ten are already in the content calendar library.
The palette at a glance
feed graphics, left to right: Red, Gold, Blue, Green, Mono
The five
1080×1920 · 12 s · silentSignal Red
The lockup's red dot, promoted to the whole frame. Loudest of the set; reads as a launch.
Tokens: accent #e3262d · button text #ffffff · base #050809
Use it for: launch day, the ticker, X.
Gold Standard
Black and gold. The investor register: cap table, shareholder, the invitation.
Tokens: accent #e2b33c · button text #1a1300 · base #050809
Use it for: LinkedIn, investor emails, the invest page hero.
Electric Blue
A saturated blue that stays legible on Instagram and TikTok chrome where teal can wash out.
Tokens: accent #3d7bff · button text #ffffff · base #050809
Use it for: paid social, Reels and Shorts placements.
Green Light
Market green. The trading audience's own color; pairs with the ticker and phone b-roll.
Tokens: accent #2ee59d · button text #04120c · base #050809
Use it for: the prediction-market and trading message, finance communities.
Monochrome
White on black with teal reserved for the single word LIVE. The quietest and most premium.
Tokens: accent #ffffff · button text #000000 · base #050809
Use it for: press, decks, the corporate site, anything print-adjacent.
Tokens
one template, three variables| Colorway | Accent (band, headline, button) | Button ink | Highlight word | Base |
|---|---|---|---|---|
| Teal (house) | #42c5d7 | #031316 | white | #050809 |
| Signal Red | #e3262d | #ffffff | white | #050809 |
| Gold Standard | #e2b33c | #1a1300 | white | #050809 |
| Electric Blue | #3d7bff | #ffffff | white | #050809 |
| Green Light | #2ee59d | #04120c | white | #050809 |
| Monochrome | #ffffff | #000000 | teal #42c5d7 | #050809 |
Type: Space Grotesk 700 for the headline stack and button, Inter for the legend. Lockup: the white Winners wordmark with the red dot, unchanged in every colorway. Source: ~/winners-inc/reg-a-social/src/reel-colors/ (cap.html?c=, graphic.html?c=, build.sh <palette>); finals in finals/colors/.